General

Travel Trend Research Using Google Trends

The travel industry is experiencing new challenges together with the rising price of gas, penalizing airport accidents as well as the weak US dollar. Luckily, vacationers are becoming smarter rather than giving up and staying home. They’re comparing foreign and domestic currencies to assist select destinations, comparing street vs. aviation, buying all-inclusive travel packages as well as rediscovering travel destinations near home. However, where’s everybody going, and what’s more, what forms of destinations are bringing them?

Google Trends is an online tool that provides insight into travel styles around the globe. The application is supplied by Google Labs and shows comparisons of recognition for various search phrases. Try it for yourself: visit Google Trends (visit the link at the end of the article), replicate”business travel, holiday travel, vacation travel” (using commas but without quotes) into the text box, and then hit the Search Trends button to get more information visit at Kate Keara.

Can you find a chart with a colored line for all those three phrases you’ve entered? Notice the years recorded along the x-axis, such as tick marks at every year. Google Trends utilizes the very first phrase on your list as a baseline for comparison to the rest phrases. Can you determine how curiosity about holiday and vacation travel is greater than curiosity in business travel?

Seasonal tendencies vary for the various travel kinds. By way of instance, interest in holiday travel is greatest in January and steadily decreases toward December. Holiday traveling follows a similar fashion except for a massive spike in interest through midyear (meaning summertime in the northern hemisphere). Business travel has continuous popularity during the year except for a fall in December when tired road warriors spend additional time together with family for the holiday season.

Now let us look at regional curiosity on your search phrases. Close to the bottom of the page, change the selection from the”Rank from” drop-down listing, then examine the areas having the most searches for those phrases (remember these are the areas where online searches originated, not the areas where folks wish to see ). You will see” holiday travel” is a favorite term in Canada, the USA, and the UK, although”holiday traveling” is famous in the united kingdom, Ireland, New Zealand, and Australia. This information can help you identify significant keywords for target audiences in various regions.

It is important to see that the information in Google Trends is normalized, meaning that the results are rated compared with hunts for the specified place. This retains regions with large populations from overpowering the outcomes compared to other areas. The advantage is that can estimate the percentage interest from a region’s population independently of the magnitude of the populace. In our case, there could be many more individuals in New York than London looking for”business travel”, but based on Google Trends, a greater proportion of London’s compared to New York’s populace is considering business travel.

In Business Travel Trends 2010 – Part 1 we discovered that businesses will start doing away with almost any gratuitous or surplus business trips. Traveling protocols can prove to be restrictive, while employers will ramp up efforts to restrain travel-related hazards. Consumers will rely on retailers to become a motivational force in finding”green” solutions and technology can continue to improve the business traveler’s expertise. Furthermore, these substantial business travel styles may evolve also.

Merchants will last in looking for discounted distribution overheads. Pricing pressures won’t diminish for providers, notably legacy carriers coping with escalating competition because of new participants. Airlines and hotels will choose to reduce credit card charges, offering reductions in service of businesses prepared to use lower-cost debit cards or new kinds of payment.

Dynamic resort prices will soar. Revenue or return management is anticipated to increase also within the resort business and lively pricing will prove to be increasingly prevalent. Dynamic pricing may, but put forward savings by streamlining the bidding concerning the proposal process in addition to continuing program management.

Numerous dynamics will help determine the competitive landscape. A few indicators directed towards the only top force regarding the airline market as being the EU-U.S. Open Skies agreement. Along with deregulation, the newest fuel-efficient Airbus A380 in addition to the Boeing 8 aircraft may impact competition on international routes by decreasing approximately 15 percent in per chair expenditures. On domestic routes, reduction carriers may last in exerting downward pressure concerning fares and induce development. Consequently, airline contest is going to as you may anticipate, intensify in the short term and decrease from the mid-term, together with vulnerable participants becoming obtained or entirely displaced from the marketplace. About the resort market, provide will continue to stay brief in important cities for the near future, regardless of the recent addition of new properties. Concerning ground transport, seasonal cost fluctuations are anticipated to be highlighted and prices will increase, signaling the greater price of new vehicles

Merchants will progressively compartmentalize services in addition to employ private discounts. Client liaison management will also become more complicated as providers gradually section the current market, searching for new approaches to improve the consumer experience in addition to find greater margins. Concerning the vehicle and hotel businesses, businesses will target different types of corporate travelers via distinguished brands while aspiring to build loyalty among individual clients using personalized services. Now, the basic trend will be providers endowing travelers with the pleasure of the personal lifestyle where they are, softening the line between business and leisure.

Cooperation among industry participants will remain basic. Consumers in addition to retailers have signaled the requirement for frank dialogue to enhance the business. Consumers have to be happy to appreciate suppliers’ limitations to get more realistic expectations, while providers have to be more than prepared to have travel supervisors deliver essential input in addition to feedback. It had been advocated that firms shouldn’t be afraid to make known their issues to progress their businesses